Cost to Advertise on YouTube

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cost to advertise on youtube

The cost to advertise on YouTube varies based on your video ad format, targeting options, and bidding strategy. You set a daily budget, which is typically $10 or less, and then YouTube Ads will show your ads to the people who meet the specifications you choose. This includes the audience you want to reach, but also the type of ad you are running (skippable or non-skippable video, overlay, display, etc).

When creating a campaign, you will be asked to set a bid for each ad placement. The typical bid is for a cost-per-view, meaning that you only pay when someone watches your 30-second skippable video ad or interacts with a call to action on a display ad. You can also use a target cost-per-thousand impressions, which is a flat fee for every 1000 impressions of your video ad.

Counting the Cost: What’s the Price Tag for Advertising on YouTube

Pricing for YouTube advertising is based on a bidding system similar to that of Google Search. The more competition for a specific ad placement, the higher the price. However, it is important to not set a bid too high so that you end up spending more than you need to.

It is also important to carefully monitor the types of videos on YouTube that you are targeting, as some have certain keywords associated with them that might cause unnecessary expense. For example, if you are selling a product to middle-aged men, then you might want to avoid targeting videos by popular YouTubers such as PewDiePie.


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