Choosing the right Paid Social Marketing Agency is crucial for businesses looking to expand their reach on the most popular platforms, including TikTok and Instagram. Agencies not only provide the resources necessary to increase your following, they also ensure that those followers are of high quality, converting into customers. In addition, agencies can take the load off your internal team, increasing productivity and preventing burnout.

When evaluating potential partners, be sure to look at case studies of their previous campaigns for a variety of industries. These will provide an idea of their capacity for success and how they would implement a strategy to achieve your desired results. It is important to note that these case studies should be recent and relevant to your industry. A campaign that worked well in 2023 may not be as successful now.

Social Media Mastery: Insights from a Paid Social Marketing Agency

Aside from planning and creating compelling content, social media agencies should be able to manage the day-to-day management of your account. This includes responding to comments, monitoring your brand’s reputation, and managing your sponsored posts and follower ads.

Upbeat Agency offers a full-service solution for social media management, with plans starting at $650 per month (excluding any ad spend). This includes a dedicated social media manager to manage your accounts, a customizable analytics dashboard with 24/7 access, and monthly reporting and consultations. They are also one of the few agencies to offer an all-in-one solution for both organic and paid social media management, with a one-time setup fee and monthly management fees ranging from $750 to $7,500 depending on the number of accounts managed.