Despite email marketing check IP geolocation and risk score address gets blacklisted. It could be a result of spamming, phishing, malware, or even typos (@hotmail instead of @hotmail, @gmal instead of @gmal). Blacklists are maintained by different organizations and shared online for all to see. When an IP is flagged by multiple of them, it indicates a serious reputation issue and needs to be addressed immediately. To find out if your email IP is blacklisted, you can use one of these tools:

Run an IP Blacklist Check to Find Out What Caused the Problem

Once you have identified why your email IP got listed on a blacklist, it’s time to get to work. You should halt all email campaigns at once, run a thorough malware scan across your servers and connected devices, update network passwords and firmware, and check your website or server for DNS hijacking, spoofing, and other vulnerabilities. Make sure to document everything you do so you can provide the blacklist admin with steps you’ve taken to resolve the issue.

Depending on the blacklist you’re on, there’s a chance that they’ll manually de-list you after a specified amount of time. In the meantime, it’s essential to continue to monitor your blacklist status regularly and ensure that you don’t re-enter it. To do this, you can look up the listing on their site or run an IP blacklist check tool like the one above. Often, blacklist websites will also provide general listing reasons, which is helpful to understand.